A forty-year old company, with the headquarters in New York, selling underwear and accessories in Europe and sportswear in America. Have you guessed who we are speaking about? The answer is – Calvin Klein Inc.
he company was created in 1968 by Barry Schwarz and Calvin Klein. The main goods produced by Calvin Klein are footwear, clothes, accessories and perfumes. Currently the company is not independent, but is the subsidiary of Phillips – Van Heusen. Certainly, it brought the company a lot of merits – at least, it became possible to open the outlets in a great number of countries, on all continents (except Antarctica) and in all shopping Meccas of the world.
In 1978 Calvin Klein became famous because of his innovative collection of jeans, and today this direction is actively developed. However, today the company works in different directions and branches, that are called labels. Black label marks high-end designers clothes, grey label is aimed at working out designer clothes for brides, white label is a sportswear line, that Calvin Klein is so famous for in America. Calvin Klein Golf and Calvin Klein Home are special sportswear and casual clothes lines. Calvin Klein Underwear is of great popularity in Europe, and the company did a lot to win this position. Calvin Klein were the first to place the photos of naked models on their ads.
Calvin Klein Cosmetics Company (CKCC) is in charge of producing and retailing designer fragrances. The line of perfumes and colognes today includes more than 25 world-famous fragrances, created both for men and women.
