Cle de Peau Beaute appeared in the world market at the beginning of the “golden 1980-s”, in the period,, when practically all the consumers were concerned about fashion and make-up brands and luxury goods were in high demand. New names and companies appeared continuously in the markets of Europe, America and Asia, and the choice of skin care and make-up products was so vast, consumers could hardly understand, which of the available items they really need. So everything was bought in large quantities – especially the products from Japan/
In Japan itself the clients of expensive salons and boutiques continued using French cosmetics, of which Chanel and Lancome were the most popular ones. In Japan the products by these trade marks were associated with elegance and luxury and therefore cost much more, than in Paris. The cosmetologists of Shiseido decided to counter the French expansion – and the laboratories of the company started developing skin care means according to the latest technologies. Some of the products developed there would later be called Cle de Peau Beaute.
They say, that new technologies and formula had been worked out during five years, and after thousands of tests, in the middle of 1990-s the specialists of Shiseido declared, they managed to create “the best in the world means against aging”. The key role in this research was played by enzyme theory – an innovative invention of Shiseido. According to this theory, the process of aging can be made slower, if we regulate the activity of 9 enzymes, that are in charge of the skin state. The enzymes will be regulated with the help of the 8 high-tech ingredients, all of which are included into the line of skin care products called Cle de Peau Beaute.
Cle de Peau Beaute is considered to be the greatest achievement of Shiseido and the company possesses Cle de Peau Beaute as a complicated ritual, that demands attention to details. One should better get acquainted with it during a calm conversation with a company’s consultant, that will be able to give you clever advice.
