Fresh, according to its name, is a company of fresh and innovative ideas and light, airy scents. Skincare, Makeup, Fragrance, Haircare, Bodycare and Home Perfumes- all these products bear the unique mark of quality – the name Fresh. Created in 1991, Fresh company has changed the trends in modern beauty-means market. The company’s strategy is based on cultural foundations of the past times, as well as on the latest data of modern technology and science. They say, fresh is the company, that creates what will be the future traditions of beauty.
By the name of the company you can judge, that the reputation of the company is arranged around its products being absolutely natural and clean. Though having reached world fame, Fresh continues expanding and developing. In 2001 it launched a new make up collection, and in spring of 2002 – and innovative haircare collection. If at the beginning Fresh was positioned as an exquisite producer of luxury items, today it appears to be a corporation, which products are quite affordable.
The names of the company’s founders are Lev Glazman and Alina Roytberg. Their vision of the company is based on the idea, that any product must not only be effective – it has also to be enjoyable. Fresh has developed complicated nets of delivery and worked out new formulas and innovative techniques, that enable to include into Fresh products both familiar and exotic elements. Visual packaging is also considered very important by the company, and is worked on properly. Lev and Alina trust their instincts and rely on their own genuine needs, which help them to make Fresh one of the skincare-market leaders.
