Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, Armani Exchange, and Armani Casa – all these brands have the highest level of recognition all over the world. The company we are speaking about today is called Giorgio Armani S.P.A., and nobody can be sure saying, whet this company sells. For its production line is as vast, as it is possible – it includes fashion accessories, apparel, cosmetics, fragrances, home interiors, jewellery, eyewear and watches, as well as clothes of different styles. But this is only the beginning of the list! Under the name Armani we can fine several luxury hotels (run together with Emaar Properties), 14 cafes all over the world, one bar and a restaurant, a bookshop, a confectionary, a florist and even an airline! A multi-target company acts successfully, though, unlike many of the modern fashion houses, it does not belong to any huge corporation and is still named “a private company” in official documents. Or better to say – a private empire?
Giorgio Armani S.p.A. was founded by Giorgio Armani and Sergio Galeotti. In 1975 at the beginning of the company, they both had a starting capital of $10,000. Today the company has annual revenue of $1.69 billion – no comparison with the days of the past. 4,700 employees work for the company – either in the company’s factories (13 all over the world) or in one of the 300 shops, located in 36 countries worldwide. To manage such an empire one has to be a managing genius, but a talented person is talented in everything – and Giorgio Armani manages his company with ever-lasting success.
Probably, the secret of success lies in wise brand division. Among Armani brands we can name Armani Collezioni and Armani Exchange (clothes brands), Armani Casa (the line of home designer items), Armani Cosmetics (in the partnership with L’Oreal), Armani Privé (the first haut couture line ever made) and Giorgio Armani – the most expensive label put on the most luxurious items.
