Gwen Stefani is a popular person in the USA today. Rock-fans love her because of her brilliant performance in No Doubt. And fashion-lovers like Gwen because of the highly popular L.A.M.B. line, that embraces clothes, handbags, shoes, accessories and perfumes. The name of the company is the acronym of No Doubt debut album Love.Angel.Music.Baby., but we must say, the debut of the brand was bright as well.
Gwen Stefani started to show her creative approach to clothes in her early ages, when she used to sew clothes for herself together with her mother. Later on she used to create designer costumes for stage performance. Now, when she is famous, she decides to break into the sphere of fashion. The company was created in 2003 and made unbelievable success in 2004 on New York fashion Week. Today L.A.M.B. products are worn by a number of celebrities (such as Teri Hatcher, Nicole Kidman, Paris Hilton and Stefani herself) and highly appreciated by the critics. L.A.M.B. takes part in a huge number of fashion shows, and this promotion brings the company $90 mln annually.
Gwen Stefani is a specialist in finding friends in fashion world. L.A.M.B. collaborates with Royal Elastics for the footwear line, including shoes, boots and stilettos, works with Coty Inc. for fragrances (especially the famous L fragrance) and with LeSportsac and Shifter and Partners in producing bags. It is also the partner of Vestal Group for the line of women’s watches. It seems, with such support the young ambitious company will never fail!
L by L.A.M.B. is today one of the top-selling perfumes in the USA. Hyacinth, white freesia, fresh pear, violet, jasmine, rose, lily, sweet pea, orange blossom, peach, frangipani, heliotrope and musk are included into the notes of this scent, and Gwen Stefani herself says: “I created it for myself -- it's like me shrunk into a box.”
