Lacoste is the name of a company that was founded in 1933 and conquered the world market with its clothes, shoes, tennis shirts, accessories and perfumes – all carrying the greed alligator logo.
Why this very animal was chosen for the corporate logo? Alligator was the nickname of the famous tennis player Rene Lacoste who together with Andre Guiller appears to be the founder of La Chemise Lacoste – that is how the company’s name sounded in 1933. Rene Lacoste entered fashion business after giving up his sport career, so there is no wonder, that the first products by Lacoste were tennis shirts – tennis-white at first, and brightly-coloured after some years in the market. The first coloured Lacoste tennis shirts appeared in 1951, and in 1980 were called a “preppy” clothes item in the USA.
Today’s popularity of Lacoste is based on the work of its new designer, Christophe Lemaire by name, who strives to make Lacoste clothes and accessories extremely modern and always in. The politics has already brought its fruits – more than fifty million of Lacoste products are sold today in 110 countries of the world. The company has its headquarters in Paris, and the centre of production is located in the French city of Troyes. Romania, Peru, Morocco, Italy, Indonesia and Salvador can also boast being huge centers of Lacoste production. Lacoste boutiques can be found in the majority of big cities of both the Old and the New world, and the on-line boutique, opened in 2007. allows the customers to order Lacoste items to their houses.
Fresh and sporty, Lacoste perfume reminds us of the best days of Rene Lacoste – the days of struggle and victories. Lacoste perfume is aimed at those, who have the spirit of sport in their souls and are ready to fight for their dreams.
