Women and perfumes: what unites them
When Marilyn Monroe was asked, what she wears for the night, she answered: “Chanel number 5”. It is hardly possible to imagine a man giving such an answer: “No, I wear nothing, just a few drops of eau de cologne…” Probably, not eau de cologne, but a proper eau de toilette, but still – one can not compare the role, perfume plays in the life of a woman with that in the life of a man.
Women choose perfumes carefully and thoughtfully. A woman can change her scent preferences according to the place she is in and according to the time of the day, she takes her age and mood into consideration and makes experiments with perfumes, she discusses perfumes with friends and spends a huge part of her incomes on perfume, she can even give up a meal or a dress for her to buy a bottle of perfume.
Women have perfumes for both working days and holidays. A woman wears different scents for business meetings and romantic dates, for a walk around the city and for a visit to a restaurant. However, in the 17th century Baltsasar Grassian warned women: “Who smell strongly – smells badly”. Still, modern day women seem to have learned the lesson of how to apply perfume: with the tips of your fingers, on the back of the hand, behind the ears, a touch at the back of the head and on the temples. This is enough to create an airy wave of a touching, magical aroma. This is not by chance, that an extremely popular film, that was filmed twice (starring Vittorio Gassman and Al Pachino correspondingly) was named “Scent of a woman”. Certainly it couldn’t be the scent of a man – the scent of tobacco, leather and alcohol.
Does our private life depend on our noses?
It is usually thought, that a man’s smell is his sweat smell. However our true aroma is made up in special glands, located in armpits, around the nipples, on the head, around the eyes and so on. (In the brightest minutes of love a desired and loving woman has the smell of musk). Scientists believe, that each man has a unique aroma – a blend of scents that is predetermined genetically by the type of skin, hair colour, temperament and even eating habits. By this unique smell we distinguish familiar people and evaluate those, whom we see for the first time. It is this cocktail, that plays such a big role in choosing a partner.
An impulse sent to the brain from our nose is faster, than a pain impulse. Women get nearly mad because of the smell of those men, which DNA set is different from their own – and vice versa. Unwillingly men become aroused because of the influence of some special hormonal substances, called exaltides, that are produced in the female endocrine glands. However, in many cases both genders can’t come to a consensus, and the reason of it is…acute sense of smell of one of the partners.
Usually this is the sign of a hysteric and neurasthenic. A man with such a diagnosis can differentiate blonds (only natural blonds, of course) from brunettes without even looking at the girls – only smelling them! To their taste, blonds “smell”, but brunettes “stink”. That is why the men with acute sense of smell can show their masculine qualities only with the blonds, and a complete fiasco is waiting for them, if they appear to be in bed with a blond. The tasters usually have problems in private life due to this acute sense of smell, that is indispensable in their profession.
Perfumes for the elite!
Selective perfumes are distributed in strictly bounded quantity and only in specialized shops. Internet markets do not prefer to connect with niche perfumes: unnoticeable pots with unknown names are not in demand with their clientage.
Though, perfumers, who work with selectives, do not want to make their brands popular. Vice versa, their aim is exclusiveness, which is by definition cannot be massive. That is why their niche perfumes is not advertised: it is known about with the help of rumors from special people, which makes the perfumes even more elite.
Instead of loud marketing companies with the Hollywood star participation selective makers draw the customer’s attention with the help of beautiful legends about the brand development or the idea of regular aroma origin.
Though, exclusiveness – is not the only strong side of our niche perfume. Selectives strike with their variety. There are four types of similar aromas. Maybe, the most popular trend is vintage. These perfumes carry us in the far old times back to rich perfume traditions. Maybe, in the context of modern traditions they smell very old fashion, though they these charm and chic, which modern day novelties cant sound off. The second type are the nominal perfumes, named for their creators and covered with legends. The third type is epatage scents, especially popular between youngsters. Strawberry shake, vanilla ice or shoe cream – are typical representatives of this category. Many specialists do not admit these aromas perfumes: these are rather original jokes or the way to draw attention. Which cant be said about the last type – constructor. With the help of this selective type anybody can solo mix a inimitable bouquet from several monoscents. And these can be as natural aromas like new-mown grass, as classical oiles like sandal, rose or jasmine.
The majority of selective brands originate from France, famous for its rich perfume traditions.
These aromas generally stand out by special exquisiteness and complex composition. French brands are mostly requested by sophisticated connoisseurs and fragrances collectors. Those who are being acquainted with niche perfumes specialists recommend to glance at English aromas: they stand out by originality but are simpler to understand. American selectives are famous for non-parfume scents: instead offlowers or fruits they smell like fresh newspapers or bookshelves.
Furthermore, USA perfumes have specially disrupted classical aroma pyramid: it consists of high notes only. But in Arabian countries where niche perfume is enormously popular such experiments are not valued.Local aromas are mostly deeper and more sweet, and the technology of their production is highly secured: the composition is not revealed in fragrance annotations even. But in contrast to European analogues, East phials are decorated rather catchy, even with use of gold and gems.
How does your individuality smell?
“There will be changes!” – state the leading perfumers of the world, denying the habitual division of fragrances into male and female and summer/winter types. Today individuality is on the top of fashion, and this means, traditional perfumes will be soon replaced by the so-called selective fragrances. Will there be any extravagant people, that would like to smell like wet asphalt or like their granny’s cherry pie?
Fragrances not for everyone – these words can be used to characterize the products of selective or niche perfumery, that is gaining popularity all over the world. This type of perfumery can be considered as a protest against fragrance-making being business rather than art. And, really, the times, when it took perfumers years to create a new masterpiece, are gone. Today the lines of popular fragrances change every season, and synthetic components have almost supplanted natural ones. This all leads to most of the perfumes being practically identical for the professionals. For niche perfumery this is nonsense. What is more, the producers of selective fragrances insist, they do not sell fragrances – they sell memories. How else an you call the smell of the garden after rain, fresh French bakery or an electric bulb, that are typical examples of the selectives.
The use of natural components is the main feature of niche perfumery. Essences, oils and natural aphrodisiacs turn selectives in something more than simply perfume. This is aromatherapy for gourmets. The secret is, that natural aromatic substances influence not only our nose, but also our brain. Depending on their aim, they can cause arousal or complete relaxation. This is also due to the fact, that any natural substance is far more complicated, than an artificial one, it stays longer on the skin and shows different sides in every person.
Unusual aromas are another pleasant quality of the selectives. Concentrated, heavy and sometimes even shocking scents, like the scent like resin or wet asphalt make a lot of people detest niche perfumery, but no one can say its not popular. It is up to the point for those, who want to be extravagant and distinguished from the crowd of standard perfume – wearers. That is why niche perfumery is in high demand between the people of creative professions.
Though, according to the producers, shocking is not the main aim of these scents. Certain series of the selectives have pleasant and nostalgic scents, like the scents of sweet pies, cocoa, hay or ice-cream. This fragrances cannot be found in average perfume shops!
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