Whatever the rose smells…or How to name a perfume? Part I.
What name must a perfume have? What task does the name have and at what is it aimed? Why is the name so important?
Of course, the name has to be catchy, bright, remarkable and to bring some associations. It is not easy to find a word, that would not only satisfy all these criteria, but would also reflect the image, the perfumer wants to create, and would carry a part of the perfume magic.
The easiest variant is to use the name of the perfumer or producer, or any of the trade mark owners, like Cardin, Armani, Gucci, Givenchy, Azzarro. Sometimes only the initials will go: K.L. by Karl Lagerfeld, Y by Yves Saint-Lauren. In this case the addition of a number to the perfume’s name will carry an element of mystery: Chanel № 19, Azzaro 9. For example, Kenzo company includes the name of the company in the majority of perfume names: Kenzo pour homme, EauparKenzo and so on. Sometimes the company, that produces fragrances, names them in honour of the founder or owner of the company: see Nina by Nina Ricci.
The most brilliant example of a surname’s use in the brand of Dior – this name is short, but catchy, and it sounds pleasantly. What is more, it is really useful for various modifications, like Diorema, Diorella, Diorissimo. Salvador Dali company seems to be also inspired by this idea – it explains the creation of Dalissime and Dalimix fragrances.
The magic of numbers is also of great importance. Chanel № 5 still remains one of the most popular perfumes in the world – probably because of the lucky number 5. They say, m-lle Chanel has organized the whole life of hers around this number, which in numerology means developed intuition and an ability to take risks.
Flower by Kenzo - flower guide to the beauty.
Poppy does not smell, but Kenzo in its perfume supposes, poppy has a floral powdery scent. Flower by Kenzo is an unexpected unity of nature and city, nature, that busy modern city women need so much . Flower by Kenzo is a return to nature, simple and clear.
Poppy is called the scent of happiness, and Flower by Kenzo is a perfume for happy and cheerful urban dwellers. We must admit, that the scent is available in a number of forms, so today we can speak about a line of products, united under the name Flower by Kenzo. The line includes eau de parfum and eau de toilette, perfume and various sprays (satin spray, natural spray). The difference mainly lies in the saturation of the perfumes, that is, in the amount of essences, used for every product.
And the elements of this combination are worth mentioning! The top notes are formed by wild hawthorn, Bulgarian rose, cassia, black currant and Parma violet. Powdery heart notes include appoponax, Bourbon vanilla, almond and white musk, while the fresh base notes are made up by hedione and cyclosal. Floral and poetic- this is how the combination can be called!
Tender, graceful and poetic, Flower by Kenzo will make you feel a little more natural in the heart of a bustling megapolis, and a little more sophisticated in the wild. Isn’t it magic, this scent is able to work?
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