Stay Stylish In Play: Real Men Fragrance by Lacoste
Lacoste is a French company, founded in 1933 by a famous French tennis player Rene Lacoste. It specializes in clothes, shoes, watches, glasses, and, what is the most important, perfume. The brand is recognized by its emblem, represented by a picture of a green alligator.
The company has gained popularity and recognition all over the world, especially in Spain and the USA. La Chemise Lacoste, the company founded by Rene Lacoste, never stops to provide its admirers with new perfumes, that enable every man to express himself in full scale.
Lacoste is positioned as a sports brand, so there is no surprise, that the perfume Style in Play is said to be created for those men, that are able to play and win, no matter how difficult the rules of the games might be. This is a fragrance for the men, that are vigorous and aimed at the victory, for those, who strive for success in every sphere, either business or entertainment, and for those who know, that risk is only a part of the game.
In contrast to the refined Lacoste pour Homme, designed for middle-aged men, Style in Play is first of all youth-oriented. It is created for young people from 16 to 24 years of age, for those, that have resolution, energy and talent and enjoy risks, that lead to victories. The original design of the bottle highlights the spirit of youth and sport, that is associated with Style in Play. Lutz Hermann, the designer of the bottle, painted it red and added metal tones, so that the bottle charges you with energy and optimism. The shape of the bottle resembles the shape of a handball ball, what underlines one more time, that the fragrance is aimed first of all on those, who consider this life a game and are able to follow its rules.
The invigorating and fresh perfume composition starts with the cool green notes of green apple, osage and thuya, that pass into the scents of jasmine and cedar leaves and the trail of scent is made up by patchouli and white musk. The combination of these fragrances create the notes of both excitement and utmost concentration.
All the men of this world adore the smell of victory. Style in Play by Lacoste gives its owner a chance to catch the adrenaline wave, to risk and to win finally. Isn’t it what all men dream about?
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