Perfumes for the elite!
Selective perfumes are distributed in strictly bounded quantity and only in specialized shops. Internet markets do not prefer to connect with niche perfumes: unnoticeable pots with unknown names are not in demand with their clientage.
Though, perfumers, who work with selectives, do not want to make their brands popular. Vice versa, their aim is exclusiveness, which is by definition cannot be massive. That is why their niche perfumes is not advertised: it is known about with the help of rumors from special people, which makes the perfumes even more elite.
Instead of loud marketing companies with the Hollywood star participation selective makers draw the customer’s attention with the help of beautiful legends about the brand development or the idea of regular aroma origin.
Though, exclusiveness – is not the only strong side of our niche perfume. Selectives strike with their variety. There are four types of similar aromas. Maybe, the most popular trend is vintage. These perfumes carry us in the far old times back to rich perfume traditions. Maybe, in the context of modern traditions they smell very old fashion, though they these charm and chic, which modern day novelties cant sound off. The second type are the nominal perfumes, named for their creators and covered with legends. The third type is epatage scents, especially popular between youngsters. Strawberry shake, vanilla ice or shoe cream – are typical representatives of this category. Many specialists do not admit these aromas perfumes: these are rather original jokes or the way to draw attention. Which cant be said about the last type – constructor. With the help of this selective type anybody can solo mix a inimitable bouquet from several monoscents. And these can be as natural aromas like new-mown grass, as classical oiles like sandal, rose or jasmine.
The majority of selective brands originate from France, famous for its rich perfume traditions.
These aromas generally stand out by special exquisiteness and complex composition. French brands are mostly requested by sophisticated connoisseurs and fragrances collectors. Those who are being acquainted with niche perfumes specialists recommend to glance at English aromas: they stand out by originality but are simpler to understand. American selectives are famous for non-parfume scents: instead offlowers or fruits they smell like fresh newspapers or bookshelves.
Furthermore, USA perfumes have specially disrupted classical aroma pyramid: it consists of high notes only. But in Arabian countries where niche perfume is enormously popular such experiments are not valued.Local aromas are mostly deeper and more sweet, and the technology of their production is highly secured: the composition is not revealed in fragrance annotations even. But in contrast to European analogues, East phials are decorated rather catchy, even with use of gold and gems.
How does your individuality smell?
“There will be changes!” – state the leading perfumers of the world, denying the habitual division of fragrances into male and female and summer/winter types. Today individuality is on the top of fashion, and this means, traditional perfumes will be soon replaced by the so-called selective fragrances. Will there be any extravagant people, that would like to smell like wet asphalt or like their granny’s cherry pie?
Fragrances not for everyone – these words can be used to characterize the products of selective or niche perfumery, that is gaining popularity all over the world. This type of perfumery can be considered as a protest against fragrance-making being business rather than art. And, really, the times, when it took perfumers years to create a new masterpiece, are gone. Today the lines of popular fragrances change every season, and synthetic components have almost supplanted natural ones. This all leads to most of the perfumes being practically identical for the professionals. For niche perfumery this is nonsense. What is more, the producers of selective fragrances insist, they do not sell fragrances – they sell memories. How else an you call the smell of the garden after rain, fresh French bakery or an electric bulb, that are typical examples of the selectives.
The use of natural components is the main feature of niche perfumery. Essences, oils and natural aphrodisiacs turn selectives in something more than simply perfume. This is aromatherapy for gourmets. The secret is, that natural aromatic substances influence not only our nose, but also our brain. Depending on their aim, they can cause arousal or complete relaxation. This is also due to the fact, that any natural substance is far more complicated, than an artificial one, it stays longer on the skin and shows different sides in every person.
Unusual aromas are another pleasant quality of the selectives. Concentrated, heavy and sometimes even shocking scents, like the scent like resin or wet asphalt make a lot of people detest niche perfumery, but no one can say its not popular. It is up to the point for those, who want to be extravagant and distinguished from the crowd of standard perfume – wearers. That is why niche perfumery is in high demand between the people of creative professions.
Though, according to the producers, shocking is not the main aim of these scents. Certain series of the selectives have pleasant and nostalgic scents, like the scents of sweet pies, cocoa, hay or ice-cream. This fragrances cannot be found in average perfume shops!