How does your individuality smell?
“There will be changes!” – state the leading perfumers of the world, denying the habitual division of fragrances into male and female and summer/winter types. Today individuality is on the top of fashion, and this means, traditional perfumes will be soon replaced by the so-called selective fragrances. Will there be any extravagant people, that would like to smell like wet asphalt or like their granny’s cherry pie?
Fragrances not for everyone – these words can be used to characterize the products of selective or niche perfumery, that is gaining popularity all over the world. This type of perfumery can be considered as a protest against fragrance-making being business rather than art. And, really, the times, when it took perfumers years to create a new masterpiece, are gone. Today the lines of popular fragrances change every season, and synthetic components have almost supplanted natural ones. This all leads to most of the perfumes being practically identical for the professionals. For niche perfumery this is nonsense. What is more, the producers of selective fragrances insist, they do not sell fragrances – they sell memories. How else an you call the smell of the garden after rain, fresh French bakery or an electric bulb, that are typical examples of the selectives.
The use of natural components is the main feature of niche perfumery. Essences, oils and natural aphrodisiacs turn selectives in something more than simply perfume. This is aromatherapy for gourmets. The secret is, that natural aromatic substances influence not only our nose, but also our brain. Depending on their aim, they can cause arousal or complete relaxation. This is also due to the fact, that any natural substance is far more complicated, than an artificial one, it stays longer on the skin and shows different sides in every person.
Unusual aromas are another pleasant quality of the selectives. Concentrated, heavy and sometimes even shocking scents, like the scent like resin or wet asphalt make a lot of people detest niche perfumery, but no one can say its not popular. It is up to the point for those, who want to be extravagant and distinguished from the crowd of standard perfume – wearers. That is why niche perfumery is in high demand between the people of creative professions.
Though, according to the producers, shocking is not the main aim of these scents. Certain series of the selectives have pleasant and nostalgic scents, like the scents of sweet pies, cocoa, hay or ice-cream. This fragrances cannot be found in average perfume shops!
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