Whatever the rose smells…or How to name a perfume? Part I.
What name must a perfume have? What task does the name have and at what is it aimed? Why is the name so important?
Of course, the name has to be catchy, bright, remarkable and to bring some associations. It is not easy to find a word, that would not only satisfy all these criteria, but would also reflect the image, the perfumer wants to create, and would carry a part of the perfume magic.
The easiest variant is to use the name of the perfumer or producer, or any of the trade mark owners, like Cardin, Armani, Gucci, Givenchy, Azzarro. Sometimes only the initials will go: K.L. by Karl Lagerfeld, Y by Yves Saint-Lauren. In this case the addition of a number to the perfume’s name will carry an element of mystery: Chanel № 19, Azzaro 9. For example, Kenzo company includes the name of the company in the majority of perfume names: Kenzo pour homme, EauparKenzo and so on. Sometimes the company, that produces fragrances, names them in honour of the founder or owner of the company: see Nina by Nina Ricci.
The most brilliant example of a surname’s use in the brand of Dior – this name is short, but catchy, and it sounds pleasantly. What is more, it is really useful for various modifications, like Diorema, Diorella, Diorissimo. Salvador Dali company seems to be also inspired by this idea – it explains the creation of Dalissime and Dalimix fragrances.
The magic of numbers is also of great importance. Chanel № 5 still remains one of the most popular perfumes in the world – probably because of the lucky number 5. They say, m-lle Chanel has organized the whole life of hers around this number, which in numerology means developed intuition and an ability to take risks.
Related Posts:
Does Our Choiсe Depend On Nostrils?Whatever you call the rose…or How perfumes get their names. Part II.
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